Dundalk FC owners PEAK6 are hopeful of turning their first profit at the club by the end of 2021.
While the combined losses of 2018 and 2019 of just over €1.9 million are expected to be added to this year given the impact Covid-19 has had on every business, chairman Bill Hulsizer is hopeful that strategies in the pipeline will ensure that the club accounts will be in the black at the end of the following year.
“I want to be profitable in 2021,” he said.
“I’ve given up on 2020, not completely maybe, but by 2021 I expect us to be profitable.
“Now there’s lots of things that could happen in between. We may not have a single fan in the stadium next year or we may have to play all our games behind closed doors in Dublin. If that’s the case I hope we can make the best of things and I hope the fans will support us. Certainly they’ve indicated in all the surveys we did that they will but I can only tell you that I’m proud of the people that we employ and I’m proud of the players. They’ve stepped up and done their part.
“I want to be profitable every year though, the same way as I want to win every game. Neither might happen but if you don’t plan to make a profit then you won’t. There’s no reason for Dundalk not to make money. We just have to market our asset.”
Hulsizer reiterated that experiencing losses and turning them around was part and parcel of what PEAK6 did every day.
“Yeah we lost money up until now but if the stock market drops 200 points we lose money too but we get it back when it goes back up 200 points. Things like that happen all the time. We believe we’re good investors and we believe we can make money here,” he said.